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Though Nirulas is a fast food chain,
they have always been a reasonably priced gathering place for
families. On November 14th 2008, Nirula’s took a very
important first step towards addressing the nutritional needs
of their younger customers.
33.1% of children in India are overweight or obese and a lot
of it is due to consumption of unhealthy processed food and
fast food, as well as children leading increasingly sedentary
lifestyles. Nirulas decided to address this issue and offer
children a healthier fare through their New NutriByte burger
range. Three new NutriByte Burgers were launched. The Big Boy
Burger, Chicken Tikka Burger and the Paneer Tikka burger were
re-developed to have on average 33% fewer calories, less sodium,
less cholesterol and more potassium.
Throughout the process the burgers were tasted to ensure that
the healthier recipes had not compromised on the taste that
was so loved by the Nirula’s customer. |
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| “Nirula's has always been a pioneer and innovator
in the industry - be it introducing the first Quick Serve restaurant
in the country or the first Ice Cream museum. Our new range
of Nutribyte burgers is another unique initiative. Burgers have
become a staple diet for youth and therefore we decided to come
up with a healthier option which is not only nutritious but
also scrumptious. The Nutribyte Burgers offer high fiber and
low calorie option to our consumers without compromising on
the taste. Also while creating this new burger range we have
endeavored to provide choice of 3 different burgers to our consumers,
along with health and taste. We have partnered with an American
weight management company focusing on healthy living - NutritionVista
to support us in our venture in coming out with this innovatively
healthy range of Nutribyte burgers.” |
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| FYI - FIBER |
| WHAT’S FIBER ALL ABOUT! |
| Dietary fiber — found mainly in fruits, vegetables, whole grains and legumes helps with digestion, but is probably best known for its ability to prevent or relieve constipation. It is sometimes used to help with diverticulosis. Fiber can provide other health benefits as well, such as lowering your risk of diabetes and heart disease. |
| HOW MUCH FIBER DO I NEED PER DAY? |
| According to The National Academy of Sciences' Institute of Medicine |
| Age 50 and younger |
Age 51 and older |
| Men |
38 grams |
30 grams |
| Women |
25 grams |
21 grams |
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| BENEFITS OF A HIGH FIBER DIET |
| A high-fiber diet has many benefits: |
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Prevents constipation. |
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Lowers your risk of digestive conditions. |
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Lowers blood cholesterol levels. |
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Controls blood sugar levels. |
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Aids in weight loss. |
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| DON’T OVERDO IT - |
| High-fiber foods are good for your health. But adding too much fiber too quickly can cause intestinal gas, abdominal bloating and cramping. Increase fiber in your diet gradually over a period of a few weeks. This allows the natural bacteria in your digestive system to adjust to the change. Also, drink plenty of water. Fiber works best when it absorbs water, making your stool soft and bulky. Without the added water, you could become constipated. |
| HOW MUCH FIBER DO THE NUTRIBYTE BURGERS HAVE? |
| Big Boy Burger |
5.5 g |
| Chicken Tikka Burger |
3.71 g |
| Paneer Tikka Burger |
3.67 g |
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| FYI - CHOLESTEROL |
Cholesterol, a waxy substance produced by the liver and found in certain foods, is vital to the body as it helps make vitamin D, some hormones, re-build cell walls, and help us digest fat. Too much cholesterol in the body can lead to serious problems like heart disease. Many factors can contribute to high cholesterol, but the good news is there are things you can do to control them.
Some of the causes of high cholesterol are:
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Being overweight |
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Family history |
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Diet |
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Physical activity |
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Age |
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WHAT’S CHOLESTEROL ALL ABOUT! WHAT IS THE DIFFERENCE BETWEEN GOOD AND
BAD CHOLESTEROL? |
| The two most important types of cholesterols are LDL cholesterol "bad cholesterol" and HDL cholesterol "good cholesterol" because of their positive or negative effects on the body. Most cholesterol is LDL cholesterol, and this is the kind that's most likely to clog the blood vessels, keeping blood from flowing through the body the way it should. |
| IS CHOLESTEROL GOOD FOR ME? |
| We all require a certain amount of fat and calories and cholesterol in our diets to fuel our growth and activities. But excessive amounts even in childhood can lead to diabetes and heart disease later in life. |
| HOW MUCH CHOLESTEROL DO THE NUTRIBYTE BURGERS HAVE? |
| Big Boy Burger |
7.2 mg |
| Chicken Tikka Burger |
0.4 mg |
| Paneer Tikka Burger |
0.4 mg |
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